SeattleCH 工作分析
💡 智能摘要
原始职位描述
岗位描述
华盛顿公用事业与运输委员会
尊重。专业。诚信。问责。
沟通经理
该机会 仅限于当前UTC员工申请。其他申请将不予考虑。
薪资考虑：
T起薪将根据成功候选人的资历，在预算薪资范围 $104,683 - $115,848 每年内确定。然而，一旦被任命，个人在该薪资上仍有成长和发展的空间。
本次招聘截止日期为6月2日，晚上11:59。
UTC保留随时做出招聘决定并/或关闭或延长本次招聘的权利。
该机会：
华盛顿公用事业与运输委员会（UTC）正在招聘 沟通经理 一职，隶属于沟通部门。该职位将根据委员会的战略目标，规划、开发和管理广泛的市场推广、公众宣传和参与计划，并进行持续的长期监测，以确保各项努力符合项目要求和预期成果。
混合办公：
虽然这是一个混合办公机会，但成功候选人 必须 居住于华盛顿州，并且 必须 在需要时能够前往华盛顿州莱西市总部大楼报到。
差旅：
在工作时间之外，偶尔需要在全州范围内出差，以参加公共会议及其他事项。 职责
你将承担的部分工作内容
：管理由三名员工组成的团队，负责媒体关系和对外事务、网站维护与改进、数字无障碍、内部沟通、数字媒体、公众宣传、Plain Talk（通俗易懂沟通）以及特别项目和计划。
- 制定并实施沟通策略与措施，回应媒体和公众的咨询及关于委员会事务的信息请求。与媒体建立并保持良好的关系。
- 与通讯主管直接合作，确保准确且最新的公共信息资料对消费者、受监管行业和利益相关方可用且可获取。实施内部和外部的沟通策略与措施。
- 作为Plain Talk（通俗易懂沟通）负责人，确保所有渠道（数字、印刷、广告等）的沟通包容且无障碍。确保所有机构沟通内容清晰、易于理解且可访问。为领导和员工提供Plain Talk最佳实践、设计最佳实践和品牌标准的指导。领导努力确保全机构遵守相关标准。
- 管理机构的社交媒体沟通计划。在委员会的社交媒体渠道上保持活跃存在。
- 管理机构的内部沟通计划。为领导和员工提供关于在机构内部沟通最佳实践的指导，包括时间安排、语气、渠道和受众。制定流程和政策以强化最佳实践。识别并实施改进措施，以提高员工的参与度。
- Manage the agency’s internal communications program. Provide guidance to leaders and staff about best practices for communicating across the agency, including timing, tone, channels and audiences. Develop processes and policies to reinforce the best practices. Identify and implement improvements to increase how employees engage 与同事和领导们密切合作。
- 与宣传团队合作，制定并分发每周的《Good Morning UTC》内部员工通讯、IS 季度通讯以及各种外部通讯，包括《UTC Connections》和《Mover News》。确保每期内容达到高标准的编辑要求，并担任出版物的总编辑。
- 为新闻媒体、公众和委员会工作人员撰写并制作信息材料，以教育和告知公众及新闻媒体。这包括新闻稿、演示文稿、向州长提交的报告、演讲以及各种其他沟通内容。
资格要求
必备的工作经验与教育背景:
- 拥有传播学、公共关系或相关领域的学士学位。
- 在上述一个或多个领域至少有五年的工作经验。
在信息、新闻、传播或公共关系领域获得的额外专业经验，可按年替代教育背景。
- 具备领导或指导员工的经验，并展现出能够履行以下领导原则的能力。
知识要求:
- 战略传播规划原则。
- 网站及社交媒体传播原则，包括设计、内容开发与维护。
- 编辑方法。
- 向非技术人员传达技术信息的能力。
- 在线内容撰写能力。
- 新闻媒体的运作方式及其完成工作的能力。
- 市场营销原则与技巧。
- 外展方法及教育材料的开发。
- 具备与多元社区合作的经验，并理解种族、偏见、歧视以及对由黑人、原住民和有色人种组成社区的差异化对待的影响；能够认同 LGBTQ+ 身份的人士；有残疾人士；移民；英语能力有限者；退伍军人以及其他历史上被边缘化的人群。
能够:
- 快速做出富有思考性和分析性的决策，以制定信息传达和沟通策略。
- 能够有效与组织内部各级人员、媒体及公众进行沟通。
领导力能力的体现：
通过领导力发展团队合作，定义团队标准、职责、流程和目标。促进合作且尊重的工作环境。寻求共识。预见并解决冲突。在不利情况下识别机会。利用团队多样性提升团队效能；促进团队成员的独特才能。及时且适当地与内外部分享信息。以身作则，展现期望的行为。
种族平等与包容（DEI）能力（适用于所有员工）：
- 能够采取行动进行学习与成长。
- 能够采取行动满足他人的需求。
- 对 EDI 的知识、理解与承诺。
- 自我意识。
- 培养互利且信任的战略伙伴关系。
- 包容性卓越与盟友精神。
UTC 核心能力（适用于所有员工）：
- 责任感
- 测量成功与改进
- 客户导向
- 成果导向
- 沟通能力
- 适应性/灵活性
- 自我发展
- 持续流程改进
希望具备的经验、知识、技能及能力:
熟悉:
- 政府监管公用事业和交通运输公司的基本原理和理论。
- 委员会监管行业所面临的各类问题。
- 委员会的使命、目标、宗旨及优先事项。
- 参与电信、电力、天然气、水、固体废弃物、铁路、私人渡轮、公交、家庭物品运输等服务提供以及相关服务提供商监管的私营和公共实体的角色与职责。
技能以:
- 与发展关键公共事务利益相关者建立并维护有效的工作关系，包括委员、机构管理人员及工作人员、媒体成员、州长通讯办公室工作人员、立法机构工作人员、消费者以及受监管公司的代表。
- 与新闻媒体建立关系，营造积极的媒体报道，撰写新闻稿，策划新闻简报，管理媒体推广工作。
- 为其他工作人员提供媒体关系、宣传及社区关系方面的培训、咨询和物资资源。
- 负责委员会形象与定位的管理工作。
- 管理与通讯相关的图形设计、摄影、插图及印刷工作。
- 分析复杂的公用事业和交通运输问题，并识别媒体和公众关注和重视的问题。
补充信息
请完整阅读以下信息：
- 该职位受华盛顿州行政法典第357-58章的公务员规则管辖。
如何申请:
现有UTC员工 可点击顶部的“申请”按钮开始申请。如需进入进一步筛选，请确保在完成申请时附上以下文件：
- 申请信 - 说明您如何符合该职位的资格要求，并说明您为何认为自己是理想人选。
- 简历 - 详细列出您的相关能力、经验和教育背景。
- 参考人 - 至少需包含三（3）位专业参考人，提供当前的电话号码和电子邮件地址 必须 随申请一并提交；其中一（1）位联系人 必须 是您的现任或最近一位上级主管。
如果您是在除以下网站以外的网站查看此招聘信息， www.careers.wa.gov，请注意招聘标题并通过华盛顿州官方门户申请。如果您使用第三方网站申请，可能会导致申请信息不完整。如在创建、访问或完成申请过程中遇到技术问题，请致电NEOGOV免费电话（855）524-5627或发送电子邮件至 support@neogov.com。
退伍军人优先资格：
希望申请退伍军人优先资格的申请人，应将其申请附上一份已做遮蔽处理的DD-214（成员4份复印件）、NGB 22或来自美国退伍军人事务部的签署服务证明信。请遮蔽任何个人可识别信息，如社会安全号码。如需进一步信息，请联系UTC人力资源部 humanresources@utc.wa.gov。
SeattleCH Job Analysis
💡 Smart Summary
Original Job Description
Description
WASHINGTON UTILITIES AND TRANSPORTATION COMMISSION
Respect. Professionalism. Integrity. Accountability.
Communications Manager
This opportunity is ONLY open to current UTC employees. No other applications will be considered.
Salary Consideration:
The starting salary offer will be determined based on the successful candidates’ qualifications within the budgeted salary range of $104,683 - $115,848 annually. However, there is an ability for growth and development in this salary for the individual once appointed.
This recruitment is open until June 2, at 11:59pm.
UTC reserves the right to make a hiring decision and/or choose to close or extend this recruitment at any given time.
The Opportunity:
The Washington Utilities and Transportation Commission (UTC) seeks to fill the role of Communications Manager within the Communications Division. This position plans, develops, and administers extensive marketing, public outreach and engagement programs based on the commission’s strategic goals, performing ongoing and long-term monitoring to ensure efforts comply with program requirements and expected outcomes.
Hybrid:
Although this is a hybrid opportunity, the successful incumbent must reside within Washington state and must be available to report to the Lacey, Washington headquarters building when needed.
Travel:
Occasional travel during and outside normal work hours throughout the state for public meeting and other purposes.
Duties
Some of What You’ll Do:
- Manage a team of three staff members responsible for media relations and external affairs, website maintenance and improvement, digital accessibility, internal communications, digital media, public outreach, Plain Talk, and special projects and initiatives.
- Develop and implement communications strategies and tactics and respond to media and public inquiries and requests for information about matters before the commission. Establish and maintain productive relationships with the media.
- Work directly with the Communications Director to ensure accurate and current public information materials are available and accessible to consumers, regulated industries, and stakeholders. Implement internal and external communications strategies and tactics.
- Act as Plain Talk lead to ensure inclusive and accessible communication for all channels – digital, print, advertising, etc. Ensure all agency communications are clear, easy to understand, and accessible to all. Provide guidance to leaders and staff on Plain Talk best practices, design best practices and brand standards. Lead efforts to ensure agencywide adherence to standards.
- Manage the agency’s social media communications program. Maintain an active presence on the commission’s social media channels.
- Manage the agency’s internal communications program. Provide guidance to leaders and staff about best practices for communicating across the agency, including timing, tone, channels and audiences. Develop processes and policies to reinforce the best practices. Identify and implement improvements to increase how employees engage with their colleagues and leaders.
- Work with communications team to develop and distribute the weekly Good Morning UTC internal staff newsletter, IS quarterly newsletter and various external newsletters including UTC Connections and Mover News. Ensure each issue meets high editorial standards and is editor-in-chief of the publications.
- Write and produce informational materials for the news media, general public and commission staff to educate and inform the public and the news media. This includes news releases, presentations, reports to the governor, speeches, and various other communications.
Qualifications
Required Experience and Education:
- A bachelor’s degree with major study in communications, public relations or related field.
- A minimum of five years’ experience in one or more of those fields.
Additional professional experience in information, journalism, communications or public relations may be substituted, year-for-year, for education.
- Experience leading or supervising staff with demonstrated ability to perform the Leadership Principles below.
Knowledge of:
- Principles of strategic communications planning.
- Principles of website and social media communication, including design, content development and maintenance.
- Editing methods.
- Communicating technical information to non-technical audiences.
- Writing online content.
- Capabilities of the news media and how it undertakes and completes its job.
- Marketing principles and techniques.
- Outreach methodologies and development of educational materials.
- Experience working with diverse communities and understanding the impact of race, bias, discrimination, and differential treatment of communities composed of Black, Indigenous, and people of color; individuals who identify as LGBTQ+; individuals with disabilities; immigrants; limited English-speaking persons; veterans and others who have been historically marginalized.
Ability to:
- Quickly make thoughtful and analytical decisions regarding message and communication strategy.
- Effectively communicate with all levels of the organization, the media, and the public.
Demonstration of Leadership Competencies:
Develop teamwork through leadership defines team standards, responsibilities, processes, and goals. Promotes a cooperative and respectful work environment. Works for consensus. Anticipates and resolves conflicts. Identifies opportunities in adverse situations. Leverages team diversity to improve team effectiveness; promotes unique team talents. Appropriately and timely shares information, internally and externally. Models desired behavior.
Diversity Equity and Inclusion (DEI) Competencies (expected of all employees):
- The ability to take action to learn and grow.
- The ability to take action to meet the needs of others.
- EDI Knowledge, Understanding, & Commitment.
- Self-Awareness.
- Cultivating Mutually Beneficial and Trusting Strategic Partnerships.
- Inclusive Excellence & Allyship.
UTC Core Competencies (expected of all employees):
- Accountability
- Measuring Success and Improvement
- Customer Focus
- Results Focus
- Communication Skills
- Adaptability/Flexibility
- Self-Development
- Continuous Process Improvement
Desired Experience, Knowledge, Skills, & Abilities:
Knowledge of:
- Principles and theories underlying government regulation of utilities and transportation companies.
- Issues facing industries regulated by the commission.
- Commission mission, goals, objectives and priorities.
- Roles and responsibilities of private and public entities involved in the provision of telecommunications, electricity, natural gas, water, solid waste, railroad, private ferry, bus, household goods services, and the regulation of those service providers.
Skills to:
- Develop and maintain effective working relationships with key public affairs stakeholders, including commissioners, agency managers and staff, members of the media, staff in the Governor’s communications office, legislative staff, consumers, and representatives of regulated companies.
- Cultivate relationships with news, media, generate positive media coverage, write news releases, plan news briefing, and manage media outreach.
- Provide training, counsel and material resources for other staff in media relations, publicity and community relations.
- Oversee positioning and image for the commission.
- Manage communications-related graphic design, photography, illustration, and printing efforts.
- Analyze complex utilities and transportation issues and identify the issues of interest and importance to the media and public.
Supplemental Information
READ THE FOLLOWING INFORMATION COMPLETELY:
- This position is covered under civil service rules, Chapter 357-58 of the Washington Administrative Code (WAC).
How to Apply:
Current UTC employees may click the Apply button at the top to begin. To be considered for further screening, ensure you attach the following documents to your completed application:
- Letter of Interest - describing how you meet the position qualifications and why you believe you are the ideal candidate.
- Resume - detailing your applicable competencies, experience and education.
- References - At minimum, three (3) professional references with current telephone numbers and email addresses must be included with your application; one (1) contact MUST be your current or most recent supervisor.
If you are viewing this recruitment on any website other than www.careers.wa.gov, please note the recruitment title and apply through Washington state’s official portal. Your application may be received incomplete if using a third-party website. If you are having technical difficulties creating, accessing, or completing your application, please call NEOGOV toll-free at (855) 524-5627 or email support@neogov.com.
Veterans Preference:
For information about YesVets, please click here.
Applicants wishing to claim Veterans Preference should attach to their application a copy of their redacted DD-214 (Member 4 copy), NGB 22, or signed verification of service letter from the United States Department of Veterans Affairs. Please blackout any personally identifiable data such as Social Security numbers. For further information, contact UTC Human Resources at humanresources@utc.wa.gov.
